The Bee Good Co.

The Bee Good Co. is a small-scale beekeeping company providing its customers the finest quality of various kinds of honey. The overall direction of this design is a mixture of artisanal and modern and the branding consists of a hand-written logotype through which the color of honey is visible. The underscoring lines of the logotype form a mark that is consistent throughout various other branding elements (pattern, store, ads, etc.) and is engraved on top of the wooden caps. The box containing all four honeys is inspired by the 'frame' used in beekeeping; it suggests that the honey is so pure it is derived directly from the beehive.

The Bee Good Co. is a beekeeping boutique providing its customers the finest quality of various types of honey and other beehive products. Artisanal, yet modern, The Bee Good Co. maintains a true connection to nature.
Carrying out the idea of nature, the design of of the wooden container is inspired by the frame used it beekeeping; it suggests that the honey is so pure it is directly derived from the beehive. The handwritten transparent logotype used throughout the branding, makes the different types of honey visible.

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