Published in The Dieline: http://www.thedieline.com/blog/2016/3/8/concepts-we-wish
Suaña is an all-natural, sustainable Argentinian cosmetics brand exclusively sold at Bergdorf Goodman. Targeted to young women, this is a series of packages designed for a lipstick, a blush and an eye-shadow. The vibrant floral pattern that covers the outer package is composed of flowers that are indigenous to Argentina's rainforest and the paper stock used is recycled. Suaña takes a new approach to eco-friendy design as the brand's vibrant color palette and playful tone of voice differ from other brands on the market.