Presented for AIGA New York Fresh Grad series: http://www.aigany.org/video/fresh-grad-2016-02/
OLIO is the capstone project to my graduate design thesis, titled Persona Packaging: Digital Made Physical
"How personal is our personal space if it contains all this mass-produced packaging?"
This thesis aims to create personalized packages for olive oil that are entirely informed by their users' online behavior. By collecting data, OLIO transforms content into form, thus reflecting each individual's taste and aesthetics. Turning packaging into data visualization, each OLIO container is derived from four persons real social media profiles: Carl, Sibi, Josephine, and Laura. Additionally, the logotype consists of two identical symbols reflecting the two binary digits.
By merging two seemingly different worlds - the digital and the physical - OLIO creates a 'phygital' packaging system that is largely generated through a digital platform. The delivery of the product - its physical end - creates an element of surprise to the user. As a result, packaging ultimately acquires another dimension, as it ceases to only contain and protect products and is regarded as a valuable object. At this point, the question "What can a brand tell me about itself?" becomes irrelevant, and what rather be asked is "What can a brand tell me about myself?".